If you put a 72 dpi image in a 300 dpi work file it'll magically turn into 300 dpi. If your work and print files are 72 dpi though, which I hope they aren't, you should must start using 300 dpi for them. If the materials you are given to work with are too crap to use in a 300 dpi work file I would be most blunt and tell the clients the brochure
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The image resolution is determined by the calculations below: PPI: Pixels per inch. It is associated with screens of digital devices. Each pixel is equivalent to a point of light coming from any monitor, then the utility of PPI is to report the quantity of pixels on a screen inch, with exact 2.54cm. DPI: Dots per inch.
Colour photographs are often scanned at higher resolutions to capture their detail – typically from 600 to 1,200 dpi, with the higher resolution used for the best archival images. However, for web use or to save hard disk space, 200 dpi is the standard choice of most businesses for most colour images and colour documents.
DPI: dots per inch. DPI stands for “dots per inch,” or how many individual color or black dots are physically printed. A printer may have a resolution of “300 DPI” which means in one inch there are 300 individual dots of ink. Everything else being equal, a higher DPI image of 600 will appear more detailed than a 300 DPI image, but there
Re: 200 dpi vs 300 dpi for best in larger size. The chart is only showing the size print that a 2560x1920 image will give you at each resolution, without software interpolation . If you divide 2560 by 300, you'll get 8.533; 1920 by 300 is 6.4; 2560 by 200 is 12.8; and 1920 divided by 200 is 9.6.
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200 dpi vs 300 dpi